Lead generation is a must if the sales pipeline is to continue. Nonetheless, it is becoming increasingly difficult to generate (qualified) leads. In this article, Rob de Moor, owner of Discap, Business Performance Development, discusses a number of causes.

Businesses are making increasingly more use of non-printed media. Although abundant use is made of online advertising, most companies do not realise what the supplier’s terms and conditions entail. In this article, Patrick Paul Bergers, LL M. discusses a few issues of supplier-friendly contracts.

Samas, the most innovative office design company in the Benelux, realises how important it is for its sales staff to be able to organise their time efficiently. “Sellers sell the most when they are out of the office”, says Michell Stolk, Samas’ Commercial Director.

In times of recession, it can be more difficult to retain customers, and consequently, businesses need to become more involved in improving customer experience. Forrester examined the consequences of this for CRM projects in 2009. Read on to find out their expectations for the coming year.