As a one-to-one means of communication, email rules supreme, even replacing the telephone as the most important means of everyday communication between individuals and companies. Email also excels as direct marketing tool. However, to use it properly, you will need the email addresses of customers and prospects first. Here are ten tips for collecting email addresses.

Although we’ve grown quite used to it, the web is a jungle of confusion. If we look up something on Google, we let ourselves be swept along to the surfeit of websites where our search terms have haphazardly led us. Marianne Herbert talks about the developments in Web 2.0 and Web 3.0 and its effect on marketing.

Many companies engage partners to sell their products, but how do they devise their sales strategies? In this case taken from real life, we’ll take a closer look at Lumension Security. Read more about this case here.

The use of Mobile Internet has not yet caught on. The Dutch Ministry of Economic Affairs has investigated why Mobile Internet has not yet become popular in the Netherlands and has made forecasts for the future. Read the results of the study here.